NatWest | A little more action

Inspired by the king, we wanted to help the next generation to take a little more action and grow their confidence with money. The campaign has since seen a 10% YOY increase in NatWest’s banking app downloads. So that’s a little less winging it, and a little more bossing it.

CD: Loui Bowes
ECDs: Matt Moreland, Chris Clarke
CCO: Toby Allen
Directed by Molly Burdett